British Museum's online shop a hit in China
By Bo Leung in London |
chinadaily.com.cn |
Updated: 2018-07-26 23:53
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“It is an exciting prospect for the British Museum to be working with a company of Alibaba’s stature as part of the Museum’s product licensing campaign,” said Craig Bendle, manager of merchandising and licensing at the Museum.
“The British Museum is a museum of the world, for the world and this program provides a unique opportunity to share the Museum through both online and physical store activities.”
Han Baoyi in London contributed to this story.
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