Shanghai is a powerhouse of economy and fashion, as well as an ideal birthplace for brand inspiration and cultural creation, according to Gu Jialin, CEO of Richemont Group China, adding that the exhibition is one of the latest practices in integrating culture and consumption.

"The successful launch of this global touring exhibition in Shanghai owes much to the city's prime business environment, ever-improving policy framework, and its increasingly vibrant atmosphere of cultural exchange," said Gu.

Formally known as "The Quest: 270 years of seeking excellence", the immersive exhibition is travelling around the globe throughout 2025 in celebration of the brand's 270th anniversary.