Why do China's cultural and creative products go viral?
By Wang Jing and Wu Jia |
chinadaily.com.cn |
Updated: 2026-01-22 11:38
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The recommendations for formulating the 15th Five-Year Plan (2026-30) place strong emphasis on fostering a spirit of innovation and creativity. Interpreting the vision behind the plan, Zhang Yiwu, a professor of Chinese language and literature at Peking University, examines why China's cultural and creative products are so appealing — and more importantly, how cultural heritage can be innovatively transformed into products that feel both familiar and refreshingly new, especially to young audiences around the world.
Click the video to learn more.
