BEIJING -- A national reading campaign has concluded, with 167 public reading activities held in 72 cities to promote public reading.

The campaign attracted the participation of 242 cultural institutions across the country, said Nie Zhenning, director of the Taofen Foundation.

Sponsored by the foundation, the campaign was initiated in Southwest China's Chongqing municipality on May 30.

More than 80 percent of Chinese adults read books, newspapers or magazines in 2018, with digital reading gaining more popularity, according to a national reading survey conducted by the Chinese Academy of Press and Publication.