More than 100 officials, institutions, companies and media in the tourism sector met in Beijing to discuss how to develop tourism cooperation between China and the European Union.

The forum, co-hosted by the China National Tourism Administration and the Delegation of the European Union to China, focused on three topics: how to strengthen cooperation and connectivity of tourism companies in China and Europe; how to improve the public service quality of tourism destinations; and how to promote the scenic spots of China and Europe to more people.

European Union countries have been important tourism destinations for Chinese citizens. In the past decade China and Europe have strengthened cooperation and improved tourism. There were more than 3.43 million Chinese visits made to European Union countries last year, which saw a year-on-year increase of 22.9 percent. Meanwhile, there were more than 2.98 million visits of EU citizens to China.