American George Kembel is the co-founder and executive director of the Hasso Plattner Institute of Design at Stanford (the d.school). The methodology of design thinking introduced and promoted by d.school takes human-centered design as its core idea.

It is designed to tap into potential needs and discover chances of innovation to solve creative problems, and is highly praised in many developed countries. With the application of this methodology, Silicon Valley maintains its leading position in innovation across the world.

George Kembel, co-founder and executive director of the Hasso Plattner Institute of Design at Stanford. [Photo/people.com.cn]