'Grand Yellow River Journey' brand to distinguish Sanmenxia and Zhengzhou

By Liu Yufen( chinadaily.com.cn )

Updated: 2014-07-08

A tourism brand known as the "Grand Yellow River Journey" will be built through the cooperation of two Yellow River tourism spots in the cities of Sanmenxia and Zhengzhou.

Sanmenxia Yellow River Park and Zhengzhou Yellow River Scenic Area, both located in Central China's Henan province, signed a strategic cooperation agreement on July 2 in Zhengzhou.

As strategic cooperation partners, the two Yellow River tourism spots will carry out comprehensive cooperation in diversified fields, covering brand cooperation, market resources sharing, professional exchange, marketing and promotion, and information sharing.

The agreement aims to build a long-term cooperation system to carry out multi-layer cooperation and establish a solid foundation for the "Grand Yellow River Journey" brand.

Zhengzhou Yellow River Scenic Area is a national scenic area that enjoys a lot of popularity in the domestic tourism market.

Sanmenxia Yellow River Park is a park integrating ecological education, culture and cultural geography.

Surrounding the theme "Yellow River, the Mother River," the two tourism spots share a common goal: building themselves into ecological and cultural tourism destinations. Moreover, the construction of "Ecological Civilization" and "Beautiful China" brands has provided an opportunity for cooperation.