Interestingly, the fashion industry has shied away from models for so long that advertisers seeking a well-known face have to go back to supermodels like Turlington (age 37) or Campbell (age 36) or Moss (32), says Sean Patterson, president of Wilhelmina Models in New York.

"The industry hasn't allowed a new set of supermodels to be created," he says.

One exception is the 22-year old Werbowy, who is set to appear in coming Versace ads. She was born in Krakow, Poland, and lived in Ukraine before moving to a Toronto suburb when she was 3. Still, while she may be famous within the industry, Patterson says, "if you went to a mall in the middle of America, nobody would know who she was."

Meanwhile, as those in media and advertising search for the next fresh face, one publication has gone an intriguing route. Elle magazine last month featured an interesting choice of model in a fashion spread: Isabel Dupre, its very own style director.