Mei Yan, the chief executive officer of MTV China (4th from Left) and Chinese musicians, including China's "Father of Rock" Cui Jian (4th from Right), rising pop singer Zhang Liangying (2nd from Right) and veteran singer Wang Feng (3rd from Right) jointly launch an inspirational campaign in China on September 3rd to encourage youngsters to promote true lifestyle and real music. [Photo:chinadaily.com.cn]

The largest music television network in the world, MTV, launched an inspirational campaign in China on Thursday to encourage youngsters to promote true lifestyle and real music.

MTV joined renowned Chinese musicians, including China's "Father of Rock" Cui Jian, rising pop singer Zhang Liangying and veteran singer Wang Feng, at a press conference in Beijing to call for public awareness of real music.

The highlight of the campaign will be a live competition between two popular artists from different musical genres on the weekly "True Live" program, which will start airing on MTV China on October 17.