Jeremy Piven, one of the cast of the HBO series 'Entourage', poses as he
arrives at the 3rd season screening in Hollywood April 5, 2007.[Reuters]

Jeremy Piven, who plays ambitious Hollywood agent Ari Gold on HBO's "Entourage," will portray a used-car liquidator in a comedy feature.

"The Goods: The Don Ready Story" is the first comedy Paramount Vantage has green-lighted under its deal with Will Ferrell and Adam McKay's Gary Sanchez Prods.

Piven will play a character who's hired to save a struggling car dealership during a Fourth of July weekend sale. Neal Brennan will direct the feature, which was written by Rick Stempson and Andy Stock.

Brennan wrote, produced, directed and co-created Comedy Central's Emmy-nominated "Chappelle's Show" with Dave Chappelle.

Piven won an Emmy and received two Golden Globe nominations for his work on HBO's "Entourage." He next will appear in director Peter Berg's political drama "The Kingdom" and recently completed production on Guy Ritchie's "RocknRolla."