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Cartoon-like figures of Confucius are on display during the 12th ICIF. [Photo/IC] |
The projects set up a platform to promote Chinese culture worldwide and uses cartoon figures as the medium to spread Chinese traditional culture in an interesting and easy way.
Also, with the help of modern technology and creative techniques, the products associated with the project take the form of cartoons, dramas, books and tours to stir the attention of foreign audiences.
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