UNESCO Director General Irina Bokova (R) gestures during the presentation of the Unite for Heritage operation in Rome, February 16, 2016.[Photo/Agencies]

United Nations' cultural agency UNESCO and the European Commission on Monday announced a scheme to develop cultural routes through promoting World Heritage sites and boosting other cultural assets.

Worth 1.5 million euros ($1.65 million), the project seeks "to promote European heritage routes to the public, particularly in China, North America, and Europe," according to the UNESCO, which stands for United Nations Educational, Scientific and Cultural Organization.

It would also offer visitors to UNESCO World Heritage sites the opportunity to use consumer-friendly platforms and mobile applications in order to get maps and information concerning cultural places, as well as intangible cultural heritage events.

In a press release, UNESCO noted the first so-called heritage routes would be available by late 2017, and the project would involve local authorities, heritage site managers, cultural institutions such as museums and galleries, intangible cultural heritage players, and members of the travel industry.