As tennis is lobbed into mainstream popularity in China, the chief of the Women's Tennis Association envisions more sustainable growth through improvement in fan services and talent development.

With the 2016 China Open tournament concluding on Sunday after the sellout women's and men's finals, association CEO Steve Simon noted strong enthusiasm for the game also has been demonstrated by an increasing number of international events in China.

"I've been very impressed with my first official trip to China by the commitment to tennis here," Simon told China Daily. "I think there is a growing passion for the sport in this country, and to me that's very exciting. I see a very bright future."