Dutch global dairy giant Royal FrieslandCampina is bullish on the long-term growth of dairy market in China and plans to expand its business in third- to six-tier cities and rural areas.

Together with Chinese retail giant Suning Commerce Group, it plans to launch online and offline stores to bring high-quality Dutch dairy products to rural areas in China next year. It will help improve sales of local agricultural products through online stores to city consumers.

"Developing rural e-commerce is a long-term project. Suning plans to build an e-commerce platform that will help drive rural economic growth," said Sun Weimin, Suning's vice-chairman.