The market is currently dominated by Alibaba's DingTalk, thanks to first-mover advantage

WeChat, China's major social networking application owned by Tencent Holdings Ltd, rolled out on Monday a separate app targeting enterprise users.

The launch of the app, which is designed for work-related communication, puts the Hong Kong-listed Tencent in direct competition with its archrival Alibaba Group Holding Ltd in China's potentially huge enterprise software market.