Demand for flat-panel television will not increase much in 2016 amid fierce competition, an industry body said.

Sales of flat-panel television will reach 44 million units in 2015, and a price war has gradually pushed the whole industry on the verge of falling profits, according to the China Electronics Chamber of Commerce.

According to a report published by CECC, the year-on-year sales growth rate for 2015 is expected to be around 5 percent.