Steve Simon, director and chief operating officer of the prestigious Indian Wells tournament, is the new chief executive officer of the Women's Tennis Association.

"Steve Simon, with his successful career leading one of tennis' most prestigious tournaments, is the perfect person to run the WTA," the circuit's board of directors said in a prepared statement.

"Steve produced results, pursued excellence and he kept innovating, making the fan experience even better. He has a very clear vision for the sport and is held in high regard by all."