Counterfeit products can still make it to Chinese markets by playing on words, mostly clumsy reworking of famous brand names or logos, or "creative" renaming, that is, labeling 100 percent "made-and created-in-China" goods as foreign products.

As a recent China Central Television report said, building material companies such as "Noble Tiles" and "Marco Polo Tiles" are all Chinese entities, dairy products of "Biostime France" and "Yashily Group" are sold only in China, fashion brands such as Jack &Jones and Selected, which nominally belong to "Danish" distributor Bestseller, are nowhere to be found in Europe.

Worse, nearly 2 million bottles of Chateau Lafite Rothschild are reportedly consumed in China every year, say industry insiders, when the French winemaker produces only about 200,000 bottles a year. In other words, most of the Lafite wine sold in China is fake.