The coastal city of Yantai is putting its efforts into building a brand for itself as "China's food city".

According to the city's plans, the brand will be based on food diversity and security and revenue generated from the food industry will reach 300 billion yuan ( $49.18 billion) by the end of 2017.

"We have carried out a series of policies to boost the city's food sector, aiming to develop the city into a heavyweight in both China and the overseas food market," said Meng Fanli, mayor of Yantai.