Apple Inc's new iPad products are likely to give the company a rebound in China's tablet computer market, especially during the upcoming New Year holiday season, since iPads are popular gift choices in the country, analysts said.

Apple, still the No 1 player in the nation's tablet computer market, sustained a blow when its second-quarter iPad shipments sank, according to figures from International Data Corp, a global market intelligence firm.

Apple sold 1.48 million iPads in China in the second quarter, down sharply from 3.04 million in the previous quarter, with its market share shrinking from 49 percent to 28 percent, according to IDC data.