Experts insist fears about the demise of written Chinese are unfounded. Zhang Lei reports.

With the television schedules packed with singing contests and other talent shows, Hero of Hanzi could not fail to stand out. Rather than attempting to find the next big thing, however, this hit show is focused on preserving and promoting an old treasure: Chinese characters.

Members of the public are invited on the show to take part in dictation challenges, to test their knowledge of the written language. Most start out confidently, yet many eventually stumble on everyday words.