PepsiCo Foods (China) Co Ltd and the agriculture department of Ningxia Hui autonomous region officially started operation of a demonstration potato farm in Yanchi county today using the company's advanced techniques.

The 33-hectare farm endorsed by China's Ministry of Agriculture is designed to promote development of new technologies for potato agriculture with a focus on water management and best practices to assist rural households improve the yield and quality of their crops.

PepsiCo and the ministry signed an memorandum of understanding in 2011, when the two sides committed to making joint efforts to promote PepsiCo's best practices of sustainable farming in China's agriculture.