You must have seen the Chinese television journalist who, dressed in full bridal finery complete with a veil, reported the strong earthquake that struck near her town in Sichuan province last week?

In a video that went viral on the Internet and appeared on some major international networks as well, Cheng Ying, the journalist, interviewed residents in the streets after the magnitude 7.0 quake shook the nearby Lushan county.

However, some people have taken her seemingly extraordinary dedication to journalism with a pinch of salt. How come Chen did not have time to change her gown and take off her veil when she had enough time to find a mike with her TV channel logo on it? And how did she continue her wedding party afterwards amid gruesome personal accounts about the disaster that soon trickled into Chinese social media?