Misperceptions clash with the reality
China Daily | Updated: 2013-03-30 08:10
Multinational companies' misperceptions about China's consumer healthcare market:
1. This market is small.
Fact: The market is large and is continuing to grow rapidly. McKinsey forecasts that it will increase at an annual rate of 12 percent, representing a total market potential of $44 billion by 2017.
Photo
