Clean Your Plate Campaign 光盤行動(dòng) (guang pan xing dong)

The campaign was initiated by nongovernmental organizations and activists, which urged people to save food by not wasting anything on the dining table. The campaign, launched on weibo, was soon joined by millions of netizens across China in a bid to curb food wastage and appreciate the virtue of being thrifty even in times of plenty.

The estimated annual wastage of grain in China is estimated to be 50 million tons, enough to feed about 200 million people for one year.