It has taken Jeremy Lin, a Harvard-educated Chinese-American, less than a week to emerge from nowhere and become the latest international phenomenon in the NBA.

On the evening of Feb 14, Lin's last gasp game-winning 3-pointer secured the New York Knicks their sixth victory in a row. And in the next day's back-to-back game against the Sacramento Kings, Lin continued to show his brilliance with 13 assists, a career high.

Off the court, Lin's current market value has soared to about $14 million, no less than that of NBA superstar Kobe Bryant.