It sounded ridiculous when I heard that the World Natural Heritage Park Zhangjiajie in southern Hunan province had renamed its Qiankun Column to Avatar Hallelujah Mountain.

Obviously, local officials hoped to take advantage of the recent Hollywood blockbuster Avatar to market Zhangjiajie's unparalleled natural beauty.

I don't know whether the local people really wanted to call the peak in their hometown "Praise you, Lord."