SHANGHAI: Viewers in China will soon be able to enjoy NBA games live through IPTV due to the launch of a partnership between NBA China and the Shanghai Media Group (SMG) yesterday.

The deal will bring NBA League Pass, a subscription service which provides comprehensive NBA coverage during the season, to China, and it will be available in high-definition on BesTV, the IPTV platform of SMG.

"SMG has been a terrific partner and we are pleased to expand our relationship with them," said Tim Chen, CEO of NBA China. "The demand for NBA programming in China continues to rise and, for the first time, fans in China will be able to watch live HD NBA games through NBA League Pass subscription with BesTV."