Wang Dengfeng works as an interior decorator, but he is never splattered with paint at the end of the day and he has not once hurt his back moving furniture.

Instead of decorating stores and homes in the three-dimensional world, the 31-year-old designs and beautifies shops in the virtual world, making them appealing to online shoppers.

The career earns him between 5,000 yuan ($735) and 10,000 yuan each month, an income considered handsome, even for white-collar workers in big cities.