Pu Lianggong (R) teaches his younger son how to select spices. [Photo/Xinhua]

Pu Lianggong is teaching his younger son all he has mastered. To keep up with the booming e-commerce today, Pu, with the help of his younger son, is selling his hand-made incense to Southeast Asia and Europe online.

Now, the incense that originates from the other end of the ancient maritime Silk Road begins to emanate fragrance from the starting point along the route, thanks to China's Belt and Road Initiative, which aims to build a trade and infrastructure network connecting Asia with Europe and Africa.

"The initiative means great opportunities to incense makers like us," said Pu Lianggong, "We must grasp the chance to promote our family legacy worldwide."