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Post-80s become major consumers

By Rong Xiandong (chinadaily.com.cn)
Updated: 2010-05-19 17:32

The post-80 generation, which refers to people born between 1980 and 1989, has become a major force driving consumption in China's urban areas, the Jiefang Daily reported today.

Women and high-end people, usually with higher education background, job status and income, are the other two major groups among Chinese consumers, the report said, citing a survey by market investigation firm CTR.

The post-80s tend to favor famous brands and enjoy life compared to older generations and online shopping has become increasingly popular among this group, the CTR survey shows.

Internet cafés, coffee shops and bars are favorite places for the post-80s.