Attendees look at a home robot, named Rokid, during the first TES conference held by Tmall on April 11, 2016 in Hangzhou, Zhejiang province. [Photo provided to chinadaily.com.cn]

Apple Inc's Worldwide Developers Conference and AWS re:Invent held by Amazon are two existing conference models for the company to learn from and compete with.

"The number of online viewers of our event has surpassed that of the latest AWS re:Invent with 18,000 online broadcasting viewers," said Ying during his keynote speech at the summit.

Four consumer electronics products from areas such as virtual reality (VR), wearables, home artificial intelligence (AI) and smart television that made their debut on this year's International Consumer Electronics Show (International CES) were announced to kick off their online sales on Tmall for Chinese early adapters during the event.