Chery Tiggo 5 Magic Edition, built with better connectivity tools, is shown on stage at Chengdu Motor Show 2014 held in Chengdu, capital of Sichuan province, Aug 29, 2014. [Hao Yan/chinadaily.com.cn]

Car sales volume

The Hubei based carmaker has witnessed its sales volume continuously rise in the past six months. While the overall domestic auto brand sales dipped for 11 consecutive months, Chery's monthly sales volume has kept a more than 10 percent rise comparing with the previous month.

Chery's average unit price climbed from 56,000 yuan last year to more than 80,000 yuan this year, even more than 90,000 yuan at some dealerships.

"Chery Automobile's cars have been recognized in the market, since the ‘One Chery' strategy was applied last year," said Huang. "The new model launch will start the next wave of sales."