Photo taken on January 13, 2014 shows the frozen falls in Jiuzhaigou Valley, a nature reserve and national park located in the north of Sichuan, China.[Photo/Xinhua]

COPENHAGEN - Tourism authorities from China's Sichuan province launched a roadshow here on Tuesday to promote tourism opportunities at the Danish market, hoping to allure more tourists from the country.

Known to the world as the hometown of the giant panda, Sichuan has much more to offer to tourists around the world, said Hao Kangli, director of Sichuan Tourism Development Commission.

Hao said Sichuan is abundant with beautiful scenery like Jiuzhaigou Valley. Meanwhile, Sichuan has a long history.

"The tourism resources of Sichuan can cater to different needs of tourists, and we will do our best to provide high quality service to tourists," Hao said.

"As our tourism logo puts it, Sichuan is more than pandas," he added.

Representatives from tourism companies in Sichuan introduced various products designed for foreign tourists.

Also at the roadshow, companies from China and Denmark signed contracts to further deepen the cooperation in the tourism industry.