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Mandarin becomes a new vehicle for automakers to woo customers

By Li Fusheng and Erik Nilsson (China Daily) Updated: 2016-04-28 02:22

Mandarin becomes a new vehicle for automakers to woo customers

Auto China, which has attracted 1,600 exhibitors from 14 countries and regions, opened to the public on April 27, 2016. Auto sales in China reached 24.6 million last year. WANG ZHUANGFEI / CHINA DAILY
China became the automaker's largest market when it sold 373,500 vehicles on the mainland last year. Sixty-seven percent of its vehicles were manufactured in China, 12 percentage points more than in 2014.

Mercedes-Benz, whose name translates as "go fast", is not the only one attempting to make new inroads in one of the world's largest and fastest-growing auto markets.

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