Chinese companies have been looking at the US for investment opportunities as they increase their global footprint. What cultural and social issues do they face, and how would you deal with those issues?

Acquiring deep consumer insights and developing a comprehensive perspective in business operations will be key to success. We have already seen global companies hone these capabilities in the China market.

As Chinese companies expand their footprint in the global market, business leaders will also need to focus on and enhance these same skills.

To do so they will need to step outside of their homegrown market experience, adopt a comprehensive perspective, and develop their capabilities as global leaders.