Wee Siew Kim, the Group CEO of Nipsea [Photo provided to chinadaily.com.cn]

Moreover, both Nipsea Group and Nippon Paint China are dedicated to fulfilling corporate social responsibility (CSR). "We have always worked closely with our communities on CSR projects. Even as we pursue growth in our markets, CSR is an integral part of the mindset of all our employees and business leaders," said Wee Siew Kim, the Group CEO of Nipsea, adding that Nipsea Group intends to spend $15 million on initiatives to benefit people across 15 countries and 300 cities in Asia.

In 2009, Nippon Paint China launched its "Color, Way of Love" program to bring love, joy and color to children by improving their school and study environments. This year, the company plans to bring the project all over Asia, including Malaysia, Singapore, Vietnam and other countries.