BEIJING - China will launch its first direct air route to Africa, according to an announcement by China's Southern Airlines.

Operated by Southern Airlines three times a week, the new route will fly from China's southern city of Guangzhou to Nairobi starting on Aug 5, significantly cutting travel time between China and Africa.

In addition, Air China will follow the suit, opening Beijing-Johannesburg route on Aug 30 and Beijing-Addis Ababa on Oct 26.

Famous for its natural beauty, Africa has attracted more Chinese visitors. Official data showed that the number of air passengers flying between China and Africa increased 15 percent annually in recent years.

African countries including Ethiopia, Kenya and Mauritius launched air routes to China last summer.