Domestic carmaker Chery said it will shed two nameplates - the Rely and Riich - and only keep its namesake brand for passenger cars.

Chery created the Rely and Riich brands in 2009 to make high-end products. The costly multi-brand strategy failed to upgrade the company's image while sales of Rely and Riich models remained stagnant.

The company will still produce minivans and pickups under the Karry brand.