Cosplay on show at the 10th ChinaJoy, which kicked off Thursday at the Shanghai New International Expo Center, Shanghai, July 25, 2012.

The four-day event that kicked off Thursday is reportedly the largest gaming convention in Asia. It is jointly sponsored by the General Administration of Press and Publication, Shanghai's municipal government and the ministries of education, science and technology, and industry and information technology. The online gaming community in China included 330 million netizens as of June, more than doubling last year's 160 million gamers in just six months. [Photo/CFP]

A cosplay show at the 10th ChinaJoy, which kicked off Thursday at the Shanghai New International Expo Center, Shanghai, July 25, 2012. [Photo/CFP]