PSA mulls new plan for China operations
(chinadaily.com.cn)Updated: 2007-06-12 16:15
Related
readings: As part of the new plan, PSA will set up an operation in Beijing to deal with all its businesses in China, which will
help PSA get instant information about the Chinese market and react as soon as
possible.
According to Dongfeng Peugeot Citroen Automobile Company, in the new program,
the new PSA models will probably be released earlier than previously planned.
Meanwhile, the designing of the new models will take more consideration of
Chinese consumers' tastes.
...
The full text is available in the June Issue of AutoChina.
In order to make up for its decreasing
profits in the European market, PSA Peugot Citroen has set its long-term
strategy for China. Christian Streiff, the new head of PSA, made this
announcement recently, adding that details will be released in September.
Special
coverage:
Auto Shanghai 2007
Related
publication:
Peugeot Citroen profits
rebound
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