LenovoGroup Ltd will probably sign a deal with Williams next month to become a sponsor of the Formula One team, the world's third-biggest personal-computer maker said yesterday.
The deal would be just the latest move by Lenovo to use sports promotions to improve its global brand awareness after it acquired IBM's PC unit in 2005.
"The details haven't been decided; the results will be announced next month," a Lenovo spokesperson based inShanghaisaid yesterday.
Lenovo signed a marketing agreement with the National Basketball Association last year. The computer maker will deploy its notebooks and desktop PCs, including Thinkpads, in all 30 NBA arenas for coaches, referees and statisticians to keep track of game and player stats.
In the first quarter last year, Lenovo became a sponsor of the Winter Olympics in Torino, Italy. The computer maker also hired soccer star Ronaldinho to promote its products.
