IT: Video-game firm taps Web users
(Shanghai Daily)
Updated: 2006-07-27 15:45
Electronic Arts Inc, the world's biggest video-game maker, will begin
operating an online game in China to tap the rising number of Internet users,
Bloomberg News reported.
"Tales Runner," in which players race to overcome various obstacles, is
licensed from South Korea's Nowcom Co and will be operated by Guangdong Tian Yue
Network Technology Development Co, Electronic Arts's Chinese partner, US company
said in a statement yesterday. Financial details weren't disclosed.
Electronic Arts is introducing online games in China because they are
difficult to copy illegally, unlike video games stored in discs or cartridges.
Sales of online game subscriptions in China are expected to almost double from
this year to 14.3 billion yuan (US$1.8 billion) in 2010, according to research
company IResearch.
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