Meituan will also host a tipsy market pop-up event at the main hub of the festival, giving away more than 10,000 cups of specially crafted cocktails and 10,000 bottles of beer for free.

During the event, a series of coffee-themed professional forums and competitions will be held. The opening ceremony will debut an annual coffee industry white paper analyzing market trends.

Later, the Hongqiao global coffee industry development forum on May 16 will convene industry leaders to discuss emerging trends.

Citywide celebrations will extend across all 16 districts, featuring specialized events including Huangpu's Sinan Nature Life Festival, Jing'an World Coffee Culture Festival, and Xuhui's West Bund International Coffee Lifestyle Festival.