Attending the announcement ceremony were Wim Peeters, consul general of Belgium in Guangzhou, Bozena Martel, counselor of Slovenian embassy in China, Xu Jingnan, chairman of Peak Sports, Xu Zhihua, CEO of Peak Sports, Xu Zhida, managing director of Peak Sports, Lin Bilian and Wu Bingrui, deputy general managers of Peak Sports, Liu Yudong, a member of China Basketball Hall of Fame, Jiao Anjing, Peak running spokesperson and marathon champion, and other leaders and guests. Xu Zhihua, CEO of Peak Sports, released the "2024 Peak Olympic Development Plan" and introduced the outstanding performance of Peak in the 16 years since its launch. Wu Bingrui, a deputy general manager of Peak Sports, presented the award-winning uniforms designed by Peak for its Olympic delegations to Consul General Pei Weimin and Counselor Ma Baizhen and introduced the development of Peak's international business.