The China National Tourist Office in Rome recently launched the "Enjoy Skiing, Fall in Love with Jilin", an immersive online tourism project. This initiative coincides with the opening of the 7th Jilin Ice and Snow Industry International Expo, which aims to further promote the ice and snow tourism resources of Jilin province in Northeast China.

A surge of videos and images has been uploaded on Twitter, Facebook, YouTube, TikTok, WeChat, and other social platforms at home and abroad.

Promising a high-quality ski environment, complete facilities, awe-inspiring wintry landscapes, exhilarating activities, as well as unforgettable gastronomy, the vivid variety of the project is sure to capture the imagination of the Italian public.