Yin believes that this mixed cultural atmosphere caters to the tastes of young Chinese consumers.

"When I was looking for a suitable location for the business, I set my sights on an area deep in a hutong, and have made a point of highlighting hutong culture at the restaurant," she said.

The menu includes distinctive hutong snacks such as dumplings with mixed sesame and peanut butter, and fried pork intestines.

"I grew up eating these delicious snacks," said Yin, who was born and raised in Beijing.

To ensure the success of her business, Yin spent a year preparing to launch the restaurant after completing law studies at Renmin University of China last year.