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Dolby expects further growth in China during holiday season

Xinhua????|???? Updated: 2019-12-23 10:50

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A poster of the film Ip Man 4: The Finale. [Photo/Mtime]

The company's expansion in China is boosted by local blockbusters created with Dolby technologies, such as Chinese action star Donnie Yen's franchise finisher, Ip Man 4: The Finale, which was also released in Dolby Cinemas on Friday.

Both films have topped the Chinese box office since they were released, according to Chinese film and TV database Mtime.

To meet the rising demand of Dolby Cinemas in China, Dolby has been investing in the education of local filmmakers to create content with Dolby technologies.

This year, it collaborated with the China Society of Motion Picture and Television Engineers to organize a sound creation competition, as well as partnering with the Communication University of China to launch a workshop for young engineers, the company said.

In September, Dolby opened the 2,000th Dolby Atmos cinema screen in China, at Jinyi Cinemas Jiaxing in Zhejiang province.

Since Dolby Atmos, an advanced sound system, debuted in the cinema industry in 2012, more than 5,000 Dolby Atmos screens have been ordered globally, almost half of them in China.

The launch of the 2,000th screen in China "marks a significant milestone in our Dolby Atmos cinema business as we expand our global footprint," said Michael Archer, vice president of worldwide cinema sales at Dolby.

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