It's the second year that Master Kong Ice Tea has promoted traditional Chinese culture via NBA stars.

The company also created a Lillard-themed ice-tea bottle and sent a warm New Year welcome to Chinese all over the world through a giant digital screen in New York's Time Square.

NBA clubs have been celebrating the Chinese New Year since Jan 30, with a record 15 teams hosting in-arena activities and 65 games broadcast live in China.

Earlier this month, the New York Knicks staged a Lunar New Year celebration on the night of their game against the Detriot Pistons at Madison Square Garden. The China Night event featured various in-game elements, merchandise, halftime dragon and lion dances and cultural presentations.

Spectators were also treated to giveaways, including red packets – a traditional Chinese New Year gift symbolizing good fortune - and pig dolls, to coincide with the Year of the Pig. One spectator won $600 during a game called 'Name the Pig'.