Observers said the previously screened films, such as "The Wandering Earth" and "Crazy Alien," will continue to be the main forces driving the box office higher, as quoted by a Beijing Business Today report on Thursday.

In recent years, the box office on Valentine's Day has been declining, with 603 million yuan, 392 million yuan and 263 million yuan earned for 2016, 2017 and 2018, respectively, said the report.

Just as comedies have declined in popularity during the Spring Festival holiday, romantic films no longer dominate the Valentine's Day market, which has raised demands for higher quality films, according to an article in today's National Business Daily.